Tucson's Agave Heritage Festival is bigger than ever as it turns 10
Gloria Knott Special
April 28, 2018
“It started as our way of bringing people downtown,” says Todd Hanley, general manager of Hotel Congress. “It quickly turned into the Agave Heritage Festival. Just having a tequila tasting wasn’t good enough — everyone else was already doing that. It didn’t make any sense for us to make this a tequila competition. We wanted to do something more unique and culturally significant.”
Following Tucson’s City of Gastronomy designation in 2015, the festival had transformed into a destination event with seminars, fundraising, tastings and exhibits.